KEY HIGHLIGHTS OF OUR Program :

Learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions
Learn the best ways to distribute and sell your offerings to consumers

Learn how to apply conjoint analysis to identify the most desirable product features
Equip yourself with necessary skills & knowledge
Determine company’s spending and ROI using analytics-based market
Learn from Stephan Sorger, a practitioner, an expert & an author

CURRICULUM :

Effort: 9 to 10 hrs per week
Product: Conjoint analysis
Product: Decision trees
Distribution: Store location decision model
Sales: Consumer sales process for brick and mortar and ecommerce channels
Exclusive Content for Verified Learners:
Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.
Exclusive discussions just for verified learners on the use of R in analytics.
Product Strategy Development
Introduction to Brand Management
Elements to build Effective Brands
Brand Revitalization
Managing the Brand Systems

CERTIFICATION : Amity PROx + edX Partner University: University of California, Berkeley

Professional Certificate in Brand, Management, Distribution and Sales
Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets.
Amity PROx + edX Partner University: University of California, Berkeley