KEY HIGHLIGHTS OF OUR Program :

Understand the concept of customer relationship management.
Understand the benefits delivered by CRM, the contexts in which it is used, the technologies that are deployed and how it can be implemented.
Get an insight into how CRM practices and technologies enhance the achievement of marketing, sales and service objectives throughout the customer life-cycle stages of customer acquisition, retention and development.
Support broader organisational goals with customer relationship management.
Learn about the contemporary issues in customer relationship management.
Address both organizational customers (B2B) and consumers/households (B2C) using CRM discussions & project.

CURRICULUM :

Introduction and Significance of Customer Relationship Management
Managing Customer Relationship
CRM Process
CRM practices in Business Economy (B 2 C and B 2 B Market)
Issues and Challenges in Implementation of CRM

CERTIFICATION: Amity PROx

Professional Certificate in Customer Relationship Management
Examining key strategic processes involved in CRM with regards to growth and retention of desired customers to maximize profitability.
Amity PROx