KEY HIGHLIGHTS OF OUR Program :

Understand and forecast how customers purchase products and services and how they respond to marketing initiatives.
Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI)
Use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity & Lifetime Value
Learn to leverage data to make optimal decisions on designing new products, marketing segmentation and strategy.
Gauge factors to consider while designing and introducing new products to the market.
Discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact

CURRICULUM :

Effort: 12 to 13 hrs per week
Demand forecasting using customer-base models and statistical approaches
Market segmentation methods and best practices for identifying potential customer segments and focused targeting
Computation of Customer Lifetime Value for analysing customer, brand loyalty and forecasting revenue in the short and long run
Factors to consider while designing and introducing new products to the market
Calculating Optimal Pricing for products and services to get the best ROI
Assessing Marketing ROI for making better and data-driven decisions
Introduction of Research
Planning and formulation Research Designs
Questionnaire and Form design
Data Collection methods
Test of significance & report writing

CERTIFICATION: Amity PROx + edX Partner University : Columbia University

Professional Certificate in Marketing Analytics & Research Methodologies
Develop quantitative models that leverage business data to forecast sales and support important marketing decisions.
Amity PROx + edX Partner University : Columbia University